Keeping Kids Safe from Online Threats | McAfee Blog

As a parent and a professional in the cybersecurity industry, I am incredibly aware of the importance of online safety, particularly as it relates to children. Despite vast improvements in technology and cybersecurity, the reality is that kids lack the resources and knowledge to protect themselves against the multitude of threats that exist online. The majority of domestic tech devices, such as personal computers and smartphones, only have basic consumer antivirus software, if any at all. This puts children at significant risk of falling victim to cyber threats like malware and phishing attacks.

However, the risks children face online aren’t limited to just these digital threats. The internet, in all its vastness, also exposes our children to many other potential dangers, from online predators in gaming environments to unrestricted internet usage in their downtime. This guide is geared towards educating and providing effective strategies for parents and other concerned individuals to ensure the online safety of children.

→ Dig Deeper: Reports of Online Predators on the Rise. How to Keep Your Kids Safe.

The Current State of Kids’ Online Safety

Recent statistics from Pew Research Center found that 46% of U.S. teenagers aged 13 to 17 have encountered at least one of six different cyberbullying behaviors. Among these behaviors, name-calling is the most prevalent, with 32% of teens reporting that they have been subjected to offensive name-calling online or on their phones. Additionally, 22% have had false rumors spread about them online, and 17% have received unsolicited explicit images.

Furthermore, 15% of teenagers have dealt with persistent inquiries from someone other than a parent about their whereabouts, activities, and companions. Additionally, 10% have faced physical threats, and 7% have had explicit images of themselves shared without their consent. In total, 28% of teenagers have experienced multiple forms of cyberbullying.

→ Dig Deeper: More Dangers of Cyberbullying Emerge—Our Latest Connected Family Report

The high level of exposure and the increasing number of online threats led to the development of the McAfee’s Digital Safety Program, previously known as McAfee’s Online Safety for Kids. This program provides essential resources that can be used by cybersecurity experts to educate school children about the potential dangers that lurk online and how best to protect themselves. Over the past five years, the highly interactive program has been implemented in numerous school systems across the United States, shedding light on the depth and extent of the threats that children encounter daily. 

→ Dig Deeper: McAfee Relaunches Award-Winning Online Safety Program for Kids

The Digital Safety Program

The McAfee Digital Safety Program is a collaborative effort that brings together the expertise of security professionals, the experiences of children, and the efforts of community partners. It involves not just theoretical learning, but also anecdotal sharing of online experiences, which greatly enhances the effectiveness of the program. Participants of the program, both children and adults alike, often leave with a profound sense of the multitude of threats that children encounter online. By sharing these real-world experiences, it allows everyone involved in the program to better understand the landscape of online dangers and reinforces the importance of adequate protection measures.

Recently, at our Technical Forum in Puerto Rico, the McAfee team and our partners introduced the Digital Safety Program to a private middle school, engaging more than 100 students from grades 6 to 8. Previous participants in the program have ranged from company owners and senior executives to sales and marketing teams. However, at this event, it was the technical experts delivering the message. This not only allowed their technical peers to understand the ease and satisfaction of participating in such a program but also inspired them to consider innovative ways of protecting children and getting their fellow peers and clients involved. 

Social Responsibility and Corporate Citizenship

The McAfee Digital Safety Program does more than just promote online safety – it serves as a vessel of corporate social responsibility, connecting security professionals with their local communities and raising awareness of the need for better cybersecurity measures. Additionally, the program offers tangible benefits for partners involved. Many have reported increased brand awareness and appreciation from the communities they serve. Plus, delivering the online safety message serves as a valuable training tool that improves their sales and marketing skills.

While the quest for online safety for children comes with business benefits, it is an endeavor that is worth pursuing regardless. We encourage all our partners and anyone interested to learn more about the McAfee Digital Safety Program and consider how they can implement it in their local communities.

Guarding the Digital Playground: Tools and Measures for Children’s Online Safety

While certain elements of digital threats are beyond our control, what we can do is educate our children and ourselves about online safety and equip ourselves with tools that can help guard against such risks. McAfee’s Digital Safety Program aims to provide adequate knowledge and resources for this purpose. However, it is also important to use the available protection measures that can make the digital playground safer for our children.

One of the first measures to ensure online safety is having a strong and reliable security software installed on the devices used by children. This software should be effective in protecting against malware, phishing attacks, and other online threats. It is also important to keep the software updated, as new threats emerge regularly. Furthermore, parental control features, such as content filters and usage restrictions, can provide an extra layer of protection by limiting the exposure of children to inappropriate or dangerous online content.

The Art of Conversation: Discussing Online Safety with Children

Despite implementing technological measures to ensure online safety, the most effective tool is open and thorough conversations about the potential risks and threats that exist online. Children are often unaware of the potential dangers or may not fully comprehend the gravity of these threats. Therefore, it is essential to engage kids in an ongoing dialogue about online safety, equip them with the knowledge to make informed decisions, and encourage them to seek adult assistance when they encounter something unfamiliar or suspicious online.

It is important to have these discussions as early and as often as possible. But, of course, the content and tone of conversations should be age-appropriate. It is equally important to create a safe and non-judgemental environment where children feel comfortable discussing their online experiences without fear of punishment or ridicule. Building trust with children can go long way toward ensuring their safety online.

McAfee Pro Tip: Implement parental controls on their devices gradually, even if your kids may not be enthusiastic about it. This is akin to encouraging them to consume vegetables; it’s a measure taken for their well-being.

Final Thoughts

The internet is a wonderful tool for learning and communication but, like every innovation, it comes with its own set of risks and threats, especially for our children who are particularly vulnerable. As adults, we need to play our part in en/suring their online safety. Through proactive measures and ongoing open conversation’s, we can create a safer online environment for our children. Initiatives like McAfee’s Digital Safety Program are essential in making this a reality. It is a continuous journey, but the efforts to protect our children from online threats and to educate them about online safety are undoubtedly worth it.